Who is Slushii?

Slushii

EDM producer Slushii has come out of nowhere and captured the largely undivided attention of the indie electroverse with his hard-hitting drops and veiled persona. Nobody really seems to “know” who he is – his Soundcloud bio just lists his name as “Julian S.” and one of his social media profiles simply reads (in Japanese) “when the problem is solved … not everyone is ready for a solution.”  Slushii seems to be thriving off of this sense of mystery, and it surely doesn’t hurt that he’s churning out tracks at an industrial rate: 7 tracks in the last two weeks (six of those in the first week).

Despite the lack of clues, YourEDM.com seems to have cracked the case of his identity and revealed Slushii to be Julian Scanlan. Julian has already received support from Jauz and Marshmello, two artists with similar styles and very large followings. Slushii particularly channels Marshmello’s anonymous DJ motif, and the success of both artists demonstrates the importance of a good brand in this over-saturated electronic music world. In one tweet, Jauz points to where Slushii may be moving with his music next: “Me n @SlushiiMusic about to bring back 2010 dubstep so hard and you’re gonna love it no matter how much you don’t want to”.

Get ready to #slushitup below.

Win & Woo

Win & woo

Chicago-based EDM duo Win & Woo are the lucky subjects of my 2nd ever Artist Profile. These guys initially caught my ear with their lighthearted remix of “Swing” by EVVY (embedded below), and since then I have had the pleasure of exploring their entire body of work. Likening themselves to the Chainsmokers (they actually name the hit duo as their largest inspiration), Win & Woo have tried to push, blend, and augment different genres with their remixes of chart-toppers from the Billboard Top 100 or Hype Machine.

Hailing from Illinois, the duo met through a beer pong game at an ISU house party and quickly realized they had much in common. Both of them had traditional musical backgrounds through school bands but wanted to do more. Win taught Woo how to use a beatpad to DJ frat parties and soon enough they were learning Ableton and taking baby steps toward being full-fledged producers. They officially created the duo Win & Woo about a year ago but maintain in interviews that “the brand was created to not limit us, but to allow us grow and adapt to change. It’s pretty much our last names.”

They have repeatedly expressed difficulty in defining their genre. Admittedly it’s becoming increasingly hard to say what kind of music anyone is making nowadays. Despite this, they see their sound as “a mix of deep, tropical, pop you could say deep trop pop.” I must say that these guys are my favorite deep trop pop artists by a mile. Combining organic sounds, pop-influenced vocals, and very simple yet creative beats, these two cut through the plethora of mediocre artists that are flooding new genres. My favorite aspect of their music has always been how they use a multi-level bass to fill the track and offer complexity while keeping the melodies fairly simple and catchy. It’s an approach I haven’t heard anywhere else and I really enjoy it. Listen to a few of my favorite selections from their nascent discography here:

This is the song that I mentioned earlier that me fall in love with the Win & Woo style. Beginning with simple, echoing piano chords, the song picks up with the rhythmic snare and soaring vocals. The buildup gets you excited for the chorus and then you get to hear your first taste and, in my opinion, best example of how these artists keep it simple in the higher registers but blow you away with chill bass.

There have been innumerable remixes of Cool Kids by Echosmith, but these guys take it in a different direction with this track. Introducing acoustic elements into a song that didn’t originally have, they turn a party anthem into a deeper and much chiller track. This is a song that I recommend paying attention to.

Their most recent remix is a fantastic take on Phoebe Ryan’s already amazing track “Mine.” Very happy and positive, it reminds me of “Swing,” but it definitely has its own feel. Hard to describe, easy to listen to.

For some reason, the throwback “Save Tonight” has gotten a lot of attention from producers recently and Win & Woo are no exception in that respect. However, they differentiate themselves by taking a tropical house approach that avoids the overly-Caribbean influences but maintains the pleasant and relaxing vibes.

Oh Wonder has been consistently blowing away the blogosphere with their simple formula of acoustic instruments, overlaid vocals, and chill vibes. Regardless, Win & Woo succeed in adding some energy to the track with a simple oscillating mid-level bass.

I really encourage you to check out all of their songs here, and keep following them this summer. They’ve announced plans for their first ever original song and I’m very excited.

Jon Bellion

Jon Bellion

Jon Bellion has the unique privilege of being the subject of our very first Artist Profile.

A singer-songwriter and producer from Long Island NY, Jon was so inspired by Kanye West’s album College Dropout that he decided to drop out of college himself and pursue his true passion: music. Since then he has enjoyed tremendous success, co-writing and producing the song “Trumpets” for Jason Derulo and the chorus to Eminem and Rihanna’s “Monster.”

Jon has released four full-length mixtapes: Scattered Thoughts Vol. 1 (2011), Translations Through Speakers (2013), The Separation (2013), and The Definition (2014) featuring rappers such as Logic and Blaque Keys. His sound is an interesting mix of driving hip-hop beats and soft synths accompanied by a voice that isn’t afraid to hit the high notes or rap a quick verse.

Seeking to shake the pay-for-play model of the music industry, Jon is happy that he’s written a couple of chart-toppers to pay the bills while he works on his own music and releases it for free. “There shouldn’t be a barrier to anyone to listen to my music. If they support my dream, it means more to me to give it to them.” He composes and produces all of his own music.

Below are a few tracks that I feel encompass the scope of Bellion’s work:

“Munny Right” is Bellion’s autobiographical account of his rise to fame. Themes include the discontent and fear in his early life, the critics who tell him he sounds “just like everybody else, motherfucker,” and how money isn’t the goal for him. If it sounds like he is bragging at times, that’s because he is.

“Woodstock” is a “psychedelic fiction” tale about a girl who drops acid at Coachella and time-travels back to the legendary Woodstock music festival. It makes you feel like you’re on the journey with her.

“Jim Morrison” has a hypnotic hook and showcases his ability to effectively mix hip-hop beats with a smooth R&B sound.

“Ooh” starts off sounding like an Imagine Dragons song but he quickly transitions from singing to the rhythmic sing-rapping that he includes in many of his songs.

He’s on tour right now so see if he’s gonna be stopping by your city this summer.

Thanks for reading!

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