FVRY – Exclusive Interview

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Please welcome FVRY, an aspiring electronic producer out of N. Ireland, to The Economix for an exclusive interview focusing on his musical influences, the challenges and rewards of being an indie producer, and what’s in store for the future. He has a unique and moving sound – something that’s difficult to find in this oversaturated electronic world. Keep scrolling down to read our conversation and listen to FVRY’s budding discography. If you like his stuff, please throw him a follow on Soundcloud, Twitter, and Facebook.

Without further ado: FVRY

Let’s start it off simple: who is FVRY?

I’m an 18 year old artist/producer based on the North Coast of Northern Ireland. I’m currently signed to Hope & Fury, and I work out of ZeroHour Studios as well as in various coffee shops that let me hibernate in the corner with headphones and my Macbook…

How did you get into electronic music production?

I had always been pretty interested in electronic music, I really fell in love with Owl City’s Ocean Eyes as a kid (by the way that album still bangs), but probably the turning point for me was in 2011 when I heard the soundtrack to Tron Legacy and thus discovered Daft Punk. I really dove hard into their whole discography and just became obsessed. After that I started making music on an iPad I borrowed from my Dad. I wasn’t very good but I was just experimenting and learning.  I feel like I started getting much better however when my friend and I started to sneak down to the school multi-tracking computers to make music in our free periods against the rules… that’s how I learned to use Logic. Then Zero Hour picked me up, took me under their wing, and with them I learned even more and I’m still learning now.

Your remixes have a very distinct sound that often combines heavily distorted synth chords with driving, bass-heavy beats. This is most pronounced in your “Winterskin” remix but also in your takes on “Parachute” and “Swimming Pools.” Did you begin the FVRY project with this sound in mind?

Well, kinda… I mean, I’ve always loved 1970s/80s cyberpunk and that whole neon future aesthetic. I was majorly influenced by films like ‘The Warriors’, ‘Drive’, ‘Akira’, ‘Bladerunner’ and ‘Ghost in the Shell’ etc. For me music is very visual so I feel like I’m often trying to translate how those films look into music. For me that looks like big sequenced distorted synths and glittery arps fused with more human elements like guitar, choirs and even flute sometimes. That’s ‘cyberpunk’, the fusion of the human and the wholly unhuman… yea I know, it’s pretty nerdy, but I love it.

Your visual, cyberpunk sound is uncommon in the electronic scene right now, and in your Soundcloud bio you mention that you’re “trying to make something a little bit different” – what do you mean by that?

I’m trying to define myself as an artist that doesn’t believe in genre. I’m just trying to be as creative and original as I can. I think this is best expressed in my remix of Callum Stewart’s “Parachute”

It’s also worth nothing that here in Northern Ireland, electronic music is maybe a little bit stuck in the house sound, and not even good house at that, so I suppose I’m slowly trying to break that trend.

In your Fall 2016 FVRY Mix you skillfully transition from future bass anthems to pop-house and trap beats. Forgive my genre-labeling, but are these tracks examples of the type of sounds you aspire to create? You’ve already successfully utilized future bass-style fills in your “Swimming Pools” remix.

I do like future bass quite a bit, I like it cause it’s really ‘pretty’ sounding, so I guess yeah, I want to make ‘pretty’ music…

The main reason that particular mix alternates between so many genres is because I don’t really care about genres too much in a mix… if it sounds beautiful I like it. So I guess the tracks in that mix are an example of the sound I want to create in my own work as well.
What do you find the most challenging parts of being an indie electronic artist?
Waiting for the break really… You try your hardest to make something good, you send off tracks to music promotion sites etc and if they come back saying it’s not what they’re looking for, it can be discouraging.

There’s always that self doubt in your music… you know, ‘Is this sustainable? Will people like this? Do I like this just because I made it? etc’ but I think that’s the case in pretty much every creative endeavour. But I believe you just have to power through and keep making the music and keep honing your own unique sound and expression. Art has value just in and of itself and if other people like it too, it’s even more wonderful… but deep down you have to be driven by some sort of creative passion and not just commercial or critical response alone.

The most rewarding parts?

Honestly, just making the music is the biggest reward for me. Music became the one way I could combat insomnia and spells of depression in some of my darker moments. It’s very therapeutic for me. Plus recently, some guys in the local NI music scene have started to want me to produce, remix and feature on their tracks, which feels good cause they seem to like what I do. And of course, when Hope & Fury signed me and took a chance on me as an artist/producer, that was a big boost for me personally.

While you continue to create rewarding music with Hope & Fury, you’re also an active music commentator via twitter. You recently tweeted out your top ten tracks of 2016 and it included a choice blend of electronica, American hip-hop, and alt-rock. How do you think your taste in music shapes what you create?

Well, I was listening to Electronic Music and alt-rock when I was younger and then discovered hip-hop in high school, plus I grew up in a really musical family so I discovered a wide range of genres through the records my parents played at home all the time. I like to think I picked up my format from electronic music, my melodies from pop-punk and my rhythms and sensibilities from hip-hop. The more music I listen to the better as it all influences my approach as a producer and as an artist.

Besides your family, what artist(s) would you say are your biggest musical influences?

In rank of importance: Daft Punk, Porter Robinson, Green Day, Muse, Deadmau5, Madeon, Kanye West, Skrillex, Childish Gambino, Blank Banshee, EDEN, Kavinsky, Run the Jewels, Nero, Justice.

If you could do an official remix of one song right now, what song would it be?

Probably “Africa” by Toto – for some reason that’s been in my head for a few weeks now. But if we’re going modern, I’d possibly remix “Closer” by the Chainsmokers (although to be honest it seems there isn’t a producer on Soundcloud that hasn’t already done a remix of the Closer official or not) however I’d remove Drew’s vocals and have Halsey sing the first verse as well, cause Halsey deserves better…

Halsey definitely deserves much, much better. Is FVRY a full-time venture?

Right now I’m on a year out and I’m making as much music as I can, so it’s pretty full time. Obviously with Hope & Fury in the mix, they’re really supporting me for as many releases as we can make happen across a wide variety of platforms. When I head off to university next year I’ll keep making music,  but at a slightly slower rate I imagine. As long as music makes me happy I’ll make it and I don’t imagine stopping anytime soon.

Do you play live shows, or have plans to?

I mostly just play DJ sets right now but I plan to start incorporating more live elements into my shows. ‘EDM’ (in its commercial form) is kind of dying, however electronic music and what that can mean for music is more alive than ever. People like Porter Robinson, Madeon and Puppet are pioneering a new way for producers to perform and bring meaning back to the medium and the live experience is a big part of that.

Incorporating “live” elements into an electronic show does add a lot to the experience, and artists tend to live mix their sets once they’ve built up a trove of original tracks. So far you’ve only released remixes – any plans for originals in the near future?

Yes…but that’s all I can say about that right now… I will say that 2017 will be ram packed with releases from not only me but also through Hope and Fury officially as well so I’m excited.

That’s awesome, I’m really looking forward to the releases. Thank you for taking the time to talk with me today and I’m sure we’ll see you back on The Economix in no time.

Hey thanks for having me.

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