Win & Woo

Win & woo

Chicago-based EDM duo Win & Woo are the lucky subjects of my 2nd ever Artist Profile. These guys initially caught my ear with their lighthearted remix of “Swing” by EVVY (embedded below), and since then I have had the pleasure of exploring their entire body of work. Likening themselves to the Chainsmokers (they actually name the hit duo as their largest inspiration), Win & Woo have tried to push, blend, and augment different genres with their remixes of chart-toppers from the Billboard Top 100 or Hype Machine.

Hailing from Illinois, the duo met through a beer pong game at an ISU house party and quickly realized they had much in common. Both of them had traditional musical backgrounds through school bands but wanted to do more. Win taught Woo how to use a beatpad to DJ frat parties and soon enough they were learning Ableton and taking baby steps toward being full-fledged producers. They officially created the duo Win & Woo about a year ago but maintain in interviews that “the brand was created to not limit us, but to allow us grow and adapt to change. It’s pretty much our last names.”

They have repeatedly expressed difficulty in defining their genre. Admittedly it’s becoming increasingly hard to say what kind of music anyone is making nowadays. Despite this, they see their sound as “a mix of deep, tropical, pop you could say deep trop pop.” I must say that these guys are my favorite deep trop pop artists by a mile. Combining organic sounds, pop-influenced vocals, and very simple yet creative beats, these two cut through the plethora of mediocre artists that are flooding new genres. My favorite aspect of their music has always been how they use a multi-level bass to fill the track and offer complexity while keeping the melodies fairly simple and catchy. It’s an approach I haven’t heard anywhere else and I really enjoy it. Listen to a few of my favorite selections from their nascent discography here:

This is the song that I mentioned earlier that me fall in love with the Win & Woo style. Beginning with simple, echoing piano chords, the song picks up with the rhythmic snare and soaring vocals. The buildup gets you excited for the chorus and then you get to hear your first taste and, in my opinion, best example of how these artists keep it simple in the higher registers but blow you away with chill bass.

There have been innumerable remixes of Cool Kids by Echosmith, but these guys take it in a different direction with this track. Introducing acoustic elements into a song that didn’t originally have, they turn a party anthem into a deeper and much chiller track. This is a song that I recommend paying attention to.

Their most recent remix is a fantastic take on Phoebe Ryan’s already amazing track “Mine.” Very happy and positive, it reminds me of “Swing,” but it definitely has its own feel. Hard to describe, easy to listen to.

For some reason, the throwback “Save Tonight” has gotten a lot of attention from producers recently and Win & Woo are no exception in that respect. However, they differentiate themselves by taking a tropical house approach that avoids the overly-Caribbean influences but maintains the pleasant and relaxing vibes.

Oh Wonder has been consistently blowing away the blogosphere with their simple formula of acoustic instruments, overlaid vocals, and chill vibes. Regardless, Win & Woo succeed in adding some energy to the track with a simple oscillating mid-level bass.

I really encourage you to check out all of their songs here, and keep following them this summer. They’ve announced plans for their first ever original song and I’m very excited.

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